Senior Manager, Lifecycle & Email Marketing | the Points Guy
Red Ventures- Location
- New York, New York
- Work mode
- Hybrid
- Type
- full time
- Listed
Applications go directly to Red Ventures. Ramai takes no fee for placement and no money for ranking.
[ About this role ]
The Senior Manager, Lifecycle & Email Marketing at The Points Guy (Red Ventures) will own the strategy and execution of customer journeys to drive engagement, subscriber value, and conversions. This role requires a deep understanding of customer lifecycle marketing, CRM, and personalization, with a strong emphasis on travel loyalty and points/miles expertise.
Skills and focus areas
- lifecycle marketing
- email marketing
- customer journey mapping
- segmentation
- personalization
- retention marketing
- crm
- product marketing
- loyalty programs
- travel loyalty
- points and miles
- a/b testing
Summary written by Ramai from the original posting. Full details and requirements are on Red Ventures’s careers page.
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