[ marketing ]

Marketing Manager, Lifecycle

Abacum
Location
Remote
Work mode
Remote
Type
full time
Listed

Applications go directly to Abacum. Ramai takes no fee for placement and no money for ranking.

[ About this role ]

Lifecycle Marketing Manager at Abacum, a business planning solution company. This is a build role where you will own and design lifecycle marketing programs, including nurture tracks, segmentation, and scoring, to guide leads from initial interest to conversion. You will be accountable for the measurement and effectiveness of these programs.

Skills and focus areas

  • lifecycle marketing
  • lead nurturing
  • segmentation
  • scoring
  • program design
  • measurement
  • collaboration
  • strategic decision making

Summary written by Ramai from the original posting. Full details and requirements are on Abacum’s careers page.

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