[ marketing ]
Paid Search Strategist | the Points Guy
Red Ventures- Location
- New York, New York
- Work mode
- Hybrid
- Type
- full time
- Listed
Applications go directly to Red Ventures. Ramai takes no fee for placement and no money for ranking.
[ About this role ]
The Points Guy is seeking a Paid Media Strategist to manage and optimize paid search campaigns for customer acquisition in the Finserv and Travel sectors. This role involves analyzing performance data, communicating insights to stakeholders, and conducting full-funnel testing using various analytical tools.
Skills and focus areas
- paid media strategy
- paid search
- customer acquisition
- conversion funnel optimization
- performance analysis
- data visualization
- a/b testing
- multivariate testing
- attribution modeling
- incrementality testing
- vendor relationship management
- cross-functional collaboration
Summary written by Ramai from the original posting. Full details and requirements are on Red Ventures’s careers page.
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