[ marketing ]
Manager, B2b Marketing
Betterment- Location
- Betterment Hq - New York City
- Work mode
- Hybrid
- Type
- full time
- Listed
Applications go directly to Betterment. Ramai takes no fee for placement and no money for ranking.
[ About this role ]
Betterment is seeking a Manager, Demand Generation Marketing to support their 401(k) sales organization. This individual contributor role focuses on planning, executing, and optimizing lead generation programs, with an emphasis on paid media, campaign execution, audience targeting, ABM, and performance optimization.
Skills and focus areas
- demand generation
- paid media
- campaign execution
- audience targeting
- abm
- performance optimization
- email nurture
- digital channels
- event sponsorships
- b2b marketing
- communication skills
Summary written by Ramai from the original posting. Full details and requirements are on Betterment’s careers page.
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