Lifecycle Marketing Manager
Optery- Location
- Remote
- Work mode
- Remote
- Type
- full time
- Listed
Applications go directly to Optery. Ramai takes no fee for placement and no money for ranking.
[ About this role ]
Senior Lifecycle Marketing Manager at Optery responsible for end-to-end lifecycle marketing strategy and execution across email, in-app messaging, and push notifications. This includes onboarding, activation, engagement, retention, and win-back campaigns, with ownership of journey design, campaign building, copywriting, experimentation, and performance reporting.
Skills and focus areas
- lifecycle marketing
- email marketing
- in-app messaging
- push notifications
- customer journey mapping
- marketing automation
- segmentation
- personalization
- a/b testing
- email deliverability
- list hygiene
- performance measurement
Summary written by Ramai from the original posting. Full details and requirements are on Optery’s careers page.
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