[ marketing ]

Growth Marketing Manager, Lifecycle

Lyft
Location
San Francisco, California
Work mode
Remote
Type
full time
Listed
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[ About this role ]

Lyft is hiring a Senior Growth Marketing Manager, Lifecycle in San Francisco, California. This role focuses on engaging Lyft riders and drivers through various communication channels to drive preference and usage. The manager will own the lifecycle marketing strategy, build and manage an experimentation program, and partner with cross-functional teams to optimize messaging and experiences.

Skills and focus areas

  • lifecycle marketing
  • growth marketing
  • experimentation
  • sql
  • data analysis
  • behavioral science
  • communication strategy
  • product marketing
  • email marketing
  • push notifications
  • sms marketing
  • in-app messaging

Summary written by Ramai from the original posting. Full details and requirements are on Lyft’s careers page.

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