[ marketing ]
Director, Crm
Tovala- Location
- Boston, MA
- Work mode
- On-site
- Type
- full time
- Listed
Applications go directly to Tovala. Ramai takes no fee for placement and no money for ranking.
[ About this role ]
Director, CRM at Tovala responsible for end-to-end lifecycle programs including lead conversion, customer retention, growth, and win-back campaigns via email, push, and SMS. This player-coach role involves strategy, roadmap development, program execution, and tying CRM initiatives to company KPIs.
Skills and focus areas
- crm strategy
- lifecycle marketing
- email marketing
- push notifications
- sms marketing
- customer retention
- customer reactivation
- win-back campaigns
- customer insights
- data analysis
- cross-functional collaboration
- marketing automation
Summary written by Ramai from the original posting. Full details and requirements are on Tovala’s careers page.
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